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At KEEN, we strive to reduce our impact on the environment, protect the places where we play, and give back to communities in need. We have decided to join forces with WeForest to make the world a greener place! We will plant one tree for every online purchase in November.

WeForest is growing a movement to have a positive impact for people and for our planet.

Working with communities, local organisations and NGOs to develop scalable reforestation projects, demonstrating how it is possible to mobilise communities and restore our degraded soils.

While reducing carbon emissions is critical, research suggests that even if carbon dioxide emissions came to a sudden halt, the carbon dioxide already in the Earth's atmosphere could continue to warm our planet for hundreds of years. Therefore, the challenge is to reduce future carbon emissions and actively remove the excess carbon from our atmosphere.

Trees are the best technology to remove carbon dioxide from the atmosphere and reverse global warming:

  • Forests balance the Earth’s water-cycle essential for cooling our climate.
  • In addition, forests play another vital role in stabilising the climate by removing carbon dioxide (CO2) from the atmosphere and fixing it into soils and biomass.
  • 50% of a tree’s biomass is carbon which remains stored, acting as a ‘carbon sink’, unless the tree decays or is burned.
  • Global forests are estimated to hold more CO2 than the atmosphere.

We want to see a world rich in native woods and trees, for people and wildlife, so everybody can experience the outdoors.

But we cannot do this alone - help us to achieve the biggest impact!